We have all seen those RSS feed orange buttons on websites. Did you know what they actually do? Well, an RSS feed, otherwise known as really simple syndication or rich site summary, is a way to aggregate a websites updated content and news that is most relevant to you. Rather than trolling through site upon site searching for headlines of interest or pertinence, RSS feeds for websites allow you to subscribe to websites and get the most updated content sent directly to your RSS reader. An RSS feed for website reader can be installed via software on your desktop, an online RSS reader, or a mobile platform. Updated content that is sent from an RSS feed for website can be from blog entries, news headlines, or podcasts.

According to RSS usage trends and statistics, as of February 2013 there were more than 12.6 million sites using RSS feed for website technology. Business and news sites are the top users of an RSS feed for website, and account for 13 percent and 15 percent, respectively. Technology, shopping, entertainment, social, and adult sites that integrate RSS for website technology follow closely behind. The number one host company for RSS for websites is Softlayer, which is responsible for more than a quarter of the market. An RSS feed for website hosted by GoDaddy and Google take the second and third spot.

If you are the owner of a blog or site looking to incorporate an RSS feed for website, the process is fairly simple and straightforward; you just need a little code to input into your sites HTML editor. To insert an RSS feed for website from another site, you simply need to insert the URL into your HMTL editor. The benefits of being a publisher of an RSS feed for website means you can reach bigger audiences, it improves your sites search engine optimization ranking, and it is a lot cheaper and easier than other internet marketing strategies, such as advertising and email blast campaigns. Additionally, because subscriptions to an RSS feed for website is completely 100 percent user opt in, you know that the content reaching your target audience will be well received.